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28 Jan 2015 - 07:37:34 am

The way a B2b (B2B) Website Helps Manufacturers

Challenges faced by Manufacturers

One of the biggest challenges faced by a manufacturer becomes accurate and timely product information to the network of distributors and dealers. A producer possesses very important product information for example product specs, technical data, CAD drawings etc from the Developing the site team, product images, marketing copy and manuals from its marketing team. This information is important to its network of distributors as a method to offer collateral, e-commerce websites to absolve customers.

With massive levels of information needed to be provided to the various customer channels, manufacturers face problems in aggregating this information and managing it effectively and channeling it for the proper users. A catalog software program is required to accomplish these tasks.

The need for a product or service Information Management System

A main Product Information Management System (PIM) allows a manufacturer to aggregate information looking at the different departments. The product or service information starts off with basic details added by its Product department and goes thru various departments from the Organization the knowledge grows with the product life-cycle.

Using the PIM the organization has the capacity to maintain links towards the ERP and CRM systems which boosts product data. As soon as the information is aggregated in a central repository producer then needs to deliver it to the customers through catalog safes which is a fundamental portion of the PIM.

B2B Websites

Every company irrespective of its size or its products needs a presence online because it is the most effective way to provide information and it is among the significant channels of sales. A producer wants a Business to Business (B2B)web site to share its product database with its customers and in addition apply it as a way of earning cash.

A B2B website might have the following features,

Product Navigation and Browsing: Users will be up product information by navigating your website along with a user friendly navigation is one of most significant features for any website.
Search: A good website search doesn't show way too many results or too few, with the proper variety of results combined with good filtering and drill down options saves time and effort and hassle for your users.
Downloads: Product information incorporates additional materials like technical documentation, user manuals, installation videos etc. This rich content could be presented to the person from the most reliable manner.
Quote generation: Distributors taking a look at product information online can realize your desire to position a quote request products they are enthusiastic about.

They're some of the core features that make a fantastic B2B website, however the list doesn't stop here and is enhanced to varied more features if required by each company.

Advantages of a fantastic B2B website

A fantastic B2B catalog provides users with accurate information as it's needed and implementing a B2B website will provide manufacturers with several important benefits

Lower Costs of Operation

With information being saved in a central PIM database and being driven on the website automatically companies is able to reduce costs associated with aggregating, managing and publishing the merchandise information.

Increased Revenue

Since accurate product details are to be had to customers, there'll be less errors with products, pricing and also other data. Info is made available easily to users which assists them make a knowledgeable decision without making use of channels like support for obtaining the required information.

Increased Customer happiness

When customers have the latest and accurate product information, you will see less room for errors and product returns is going to be lower. This increases customer satisfaction post sales and gives the client support team with better tools to handle queries.

Lesser time for you to market

Using traditional methods of distributing product info is time-consuming in all of the aspects such starting from collecting the data and assembling the mandatory files to deliver towards the users. A B2B catalog makes certain facts are accessible in the shortest time possible when it's released in the company. Thus giving the advantage in the competition.

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